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Corporate Social Responsibility
A deep commitment to nature and society. At bluegr Hotels & Resorts, protecting the environment is a top priority and a deep commitment – a goal shared by management and staff, and an ideal communicated to all guests and partners. Going beyond merely complying with legislative regulations, the properties operate according to a comprehensive ISO- 14001 certified environmental management system (EMS) and an in-depth Environmental Policy, which is continuously monitored and frequently updated. Saving energy, reducing water consumption and efficiently managing waste are just a few of the green practices followed across the hotels and resorts. Among the clearly defined targets of the Policy are reducing water consumption by 4% and power consumption by 3% every year, limiting the use of plastics and installing LED lights. This green Corporate Social Responsibility culture permeates every bluegr hotel and resort – and it does not stop at eco-friendly practices, with bluegr determined to increase environmental awareness among partners, guests and local residents, as well as to help Cretan society and nature. Information that raises eco-awareness is distributed across the properties, and ecological activities are held at every hotel. These include volunteer cleaning of local beaches, roads and other areas by bluegr staff – as well as that of the seabed in collaboration with professional divers. As part of the Blue Flag Mediterranean Week, even young children attending the Mini Club take part in the activities, having fun in the sun while learning about the environment. The bluegr CSR initiatives also extend to blood donation drives, fire safety training, evacuation drills and more. In fact, the environment is one of the three main pillars of contribution of the G. & A. Mamidakis Foundation and its online initiative, LoveGreece.com. Organizing events and activities with the aim of promoting respect for the environment and awareness of the threats nature faces, the Foundation sees this green philosophy as an integral part of its mission to highlight Greece’s cultural, entrepreneurial and natural wealth, with an emphasis on the region of Crete and the town of Agios Nikolaos. As CEO of bluegr hotels in addition to Foundation President, Gina Mamidakis is deeply devoted to Greek nature, leading the way for dozens of green projects that have been successfully organized in past years – as well as new ones planned for the future. The Blue Flag at Minos Beach art hotel – awarded by the FEE only to the beaches meeting its stringent standards of quality. The Minos Palace hotel & suites and the Candia Park village also received Blue Flag distinctions in 2019.